Marketing Executive, London Region
Who we're looking for
This is an exciting opportunity to work with the London Region Sales and Marketing team (SMT) as a marketing executive assisting on some of the region's growth priority campaigns and programmes.
The successful candidate will be responsible for supporting the team and a variety of senior stakeholders in delivering the ‘Connecting London’ strategy and managing multi-channel marketing programmes across different market segments.
The role will require solid project and event management, strong written and verbal communication skills and attention to detail. The role holder will need to be a self-starter who thrives on multi-tasking and is familiar with the variety of marketing channels available at PwC, with a strong emphasis on digital.
The jobholder must be curious, creative and innovative and be able to effectively communicate key business messages to a diverse audience. The candidate must also have strong analytical ability, and experience of capturing, analysing and developing recommendations.
About the role
Reporting to the Marketing Manager and the head of London Region SMT.
Supporting the development and delivery of marketing activity associated with our marketing strategy including understanding and being aware of the risks and quality aspects of all marketing activity programmes and capturing and reporting on the success of these programmes.
Supporting the marketing manager to deliver marketing activity associated with the wider firm’s growth priorities e.g Private Business.
Event management, including sourcing and briefing venues where appropriate, ensuring all relevant contractual processes have been carried out, managing invitation mailings and delegate responses, co-ordinating hosting arrangements, organising event collateral, on-site management and analysing post-event feedback including the follow up and any return from potential leads.
Developing online and social media plans by agreeing social media priorities, agreeing copy and working with the business to create and distribute new content.
Stakeholder management - able to work with a wide, diverse range of stakeholders to drive results.
Planning and delivering internal communications activities.
Networking and collaborating with a ‘virtual network’ of eight other regional sales and marketing teams across the UK
Proven track record in the development of multi-channel marketing campaigns and programmes.
Proactive with a positive ‘can do’ approach. You will proactively seek new channels to market and innovative methods to engage with our audience.
Self-starter who will build relationships, manage multiple projects simultaneously and be able to upwardly manage and work effectively as part of a team.
Strong knowledge of new and traditional marketing channels, experience of digital marketing is essential.
Strong communication (both written and verbal) is essential as you will be facilitating campaigns, influencing ideas, challenging effectively and building relationships.
Strong analytical ability, particularly in terms of capturing, analysing and developing recommendations based upon ROI data sets.
Proven event management experience
The ability to implement both strategic and tactical initiatives, and to manage multiple projects.
Creative, curious and innovative approach.
A sound business understanding as well as being commercially and risk aware.
Provides advice on the most appropriate approach, content and channel mix to deliver communications, with a particular focus on social media. Proactively seeking new channels to market and innovates to engage with our audience in different ways.
Useful, but not essential skills
Being passionate about London as a city and having a keen interest in current affairs is desirable.
Understanding of marketing automation.
Understanding of persona and customer journey mapping.
Gatwick, St Albans