Marketing Manager - Scotland Region
About the role
PwC is looking for a Marketing Manager to join the Scotland Regional Sales and Marketing team.
The role will be responsible for creating, delivering and evaluating commercially focused marketing campaigns aligned to the strategic business priorities, in particular to the private business market. The successful candidate will also be required to work in an agile and flexible way in UK wide teams, to ensure that we are focused in creating consistent value from national/pan region campaigns and programmes, aligned to the firm’s strategic growth priorities, for our clients and the firm, across the Scottish region.
Who we're looking for
This is a fantastic opportunity for the right candidate to build on their existing expertise with the ambition of helping to create bigger, bolder and better campaigns which engage and inspire our clients. These campaigns will be focused on driving sustainable and profitable growth and will also define our brand in our chosen markets. To deliver against this ambition, the role requires a person who can act with integrity, reimagine the possible, work collaboratively, implement campaigns effectively with excellent project management skills, and have the ability to coach and influence internal practice staff.
We are looking for a manager level candidate who is comfortable with ambiguity, loves problem solving and is obsessed with creating the best possible experience and outcomes for our clients within a high performing team.
You must possess strong marketing skills, with a particular emphasis on development and delivery of tailored marketing programmes in a B2B environment or account based marketing. You must demonstrate experience of dealing with key senior stakeholders, establishing your credibility through good influencing and communication skills. You must be creative and innovative and be able to effectively communicate key business messages to a diverse audience. You must also have strong analytical ability, and experience of capturing, analysing and developing recommendations based upon complex ROI data sets - excellent project management skills are also key.
The role will report into the Sales and Marketing Leader for Scotland and ultimately the Strategy Director for PwC’s Regional business.
Development and implementation of campaign activity working with counterparts across the UK region
Effective delivery of strategic events achieving strong return on investment for the business
Measurement of and improving the effectiveness of all marketing activity - capturing, analysing, reporting and developing recommendations based upon multiple data sets
Managing the risk and quality aspects of all campaign activities
Managing the alignment of campaign activity to priority accounts and identified segments
Working with business development teams to build the appropriate links and relevant follow up to deliver return on investment.
Working with other teams in Sales and Marketing to access additional expertise and knowledge and to create maximum impact of strategic growth campaigns.
Proven track record in the provision of B2B marketing programmes.
Proven track record and experience of using customer journey mapping to design, develop and adapt marketing activities or programmes.
Previous experience of using marketing automation when delivering marketing programmes would be an advantage
Broad and strong multi-channel experience - with strong experience in digital channels
Experience of measurement of marketing activities – good data analytics experience
Strong influencing and negotiating skills
The ability to implement both strategic and tactical initiatives.
Creative and innovative approach.
Proactive with a positive ‘can do’ approach.
Self-starter able to work effectively as part of a ‘virtual team’.
A sound business understanding as well as being commercially and risk aware.
Travel: Must be able to travel across the Scottish region: Glasgow, Edinburgh, Aberdeen