Brand Strategy Manager
The Global Marketing Organisation brings together all aspects of brand, digital, communications, thought leadership, marketing and business development into one place. It maximizes the connectivity across these competencies to strengthen our impact, with a focus on clients and our external marketplace.
Our Global Brand team leads the development and implementation of the external brand strategy and brand experience across multiple business units and oversees global brand governance. They are responsible for the creative strategy of the brand as well as the protection of the brand. This team works closely with digital, marketing, client development and communications teams across the global organization. Ultimately, the team is responsible for taking brand defining initiatives and devising the strategy to turn them into revenue producing or brand enhancing tactics.
Who we’re looking for:
A professional with strong communications skills a passion for brands who has worked on an agency or in-house brand team
Someone with the ability to gather and organize information, and turn that into insights and communications, all while minding the details and keeping projects moving
Strategic & Technical Orientation:
Demonstrates ability to:
Collaborate with subject matter specialists and leadership to manage elements of a comprehensive brand strategy including brand architecture, messaging, naming and positioning
Gather insights and translate them into communications, including messaging and naming
Assist with developing and executing a data driven, integrated brand strategy that drives demand and increases brand equity
Enhance how we deliver the PwC experience globally
Maintain knowledge of branding trends and best practices and applying new thinking and innovation to stay connected to the industry and beyond, keeping close to branding and strategy trends and creative best practice, proactively recommending fresh approaches to ensure we stay ahead of the game.
Scope of responsibility:
The Global Brand team leads the development and implementation of the external brand strategy and brand experience across multiple business units and all channels. Global brand drives brand standards into all programs targeted at both internal and external stakeholders
Demonstrates deep knowledge of, and/or a proven record of success, directing efforts in the following areas:
Translating (in both written and verbal communication approaches) complex concepts into easy to understand and compelling messages
Utilizing project management skills to balance multiple projects
Assist with industry-setting practices and trends with brand strategy preferably for a global organization with complicated products and services;
Be an individual contributor in brand strategy, messaging, and governance
Success building and maintaining relationships with peers and leadership, including effectively managing through a matrixed organization;
High School Diploma or equivalent experience
Preferred Undergraduate Degree (e.g., BA, BS)