Market Positioning & Competitive Intelligence Manager
Who we’re looking for:
PwC is looking for a confident, commercially minded manager candidate to create actionable insight into the competitor landscape for PwC.
The role will report into the head of Market positioning and Competitive Intelligence which is one of the three sub teams in the Insight and Analytics team in Sales & Marketing (SMT).
The primary focus of the role is to inform the business and create actionable insight into the competitor landscape across many different business areas including growth priorities for the firm.
In addition to business commissioned pieces of work, there will be a need to create and maintain a library of information from which we can create insight including trend change over time.
Secondary research skills and experience are paramount coupled with good communication skills and the ability to build trust within a wide stakeholder group.
Direct interview technique is preferable as there will be opportunity to conduct interviews to gain qualitative insight into commissioned areas of research.
About the role:
SMT is a centralised marketing and sales function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to deliver:
Enhanced relationships and networks
A distinctive brand experience
The PwC strategy is designed to provide a sharper focus on market issues in order to prioritise growth opportunities and align our resources to deliver them. Our plan is to obtain transformational growth of our consulting market share and to extend our lead in our core businesses of audit, tax, business recovery services and transactions.
The job holder will:
Work closely with the Insights & Analytics wider team and SMT to deliver insight on competitor landscape which is aligned to our growth priorities
Scope, develop and deliver ad-hoc, business as usual and commissioned competitive intelligence reporting within stakeholder network
Draw insights from internal and external data
Engage with Insights & Analytic sub- teams to provide a holistic view of competitor landscape including our own position in the market and whitespace
Independently keep abreast of and track competitor activity within selected areas.
Manage Insights platform - building a catalogue of relevant, timely competitor insight which will lead to assessment of competitor trend over time.
Monitor press and social media from competitors using desk research and tools that PwC subscribe to, providing rapid response to breaking news that PwC could use to their competitive advantage.
Conduct direct interviews to understand competitive approach in focus areas
The following skills are required for this role:
Extensive experience in secondary/desk research
Analytics and insight experience preferably within a professional services environment
Experience of delivering insight by combining multiple data sources
Ability to prioritise and balance multiples requests
Excellent written and verbal communication skills
Direct interviewing experience
Stakeholder management experience
Ability to perform in a high pressured and fast paced environment
Proactive with a positive ‘can do’ approach
Self-starter able to work effectively as part of a ‘virtual team’