Insights & Analytics Manager, Whitespace
Who we are looking for:
PwC is looking for an experienced and curious data specialist to join the Insights & Analytics Team at Manager level. The role will support all our lines of service by implementing efficient and effective new ways to gain insight through interrogating internal and external data.
The primary focus for this role is to aid the firm's Marketing function by building repeatable and scalable process that will deliver customer segmentation strategies by developing a cutting edge analytic solution as well as drawing real insight in a changing business environment.
Experience of carrying out data analytics in a business environment is required, so the key skills required are:
The ability to join, manipulate and draw actionable insights from large data sources ideally through data a preparation tool such as: Alteryx, and one of the R, Python and SQL languages
Applying appropriate external data sources to provide meaningful insights
Strong understanding of the application of statistical methods such as linear regression, multiple linear regression and logistic regression etc
Understanding of applied business analytic techniques including clustering and segmentation of existing clients, predictive modelling and whitespace and market penetration methodologies
Use analytical, hypothesis-driven thinking to form and shape solutions to problems
Experience of feedback loops to drive decision automation
Strong desk-research skills
Experience of building data visualisations through Tableau or other visualisation software such as Qlikview, Power BI etc
Proactively develop learning strategies to help teammates learn how to provide best in class analytics offerings
Further the successful candidate will need to interact confidently with staff from other teams at a range of grades in order to explain their findings as well as meet with stakeholders to discuss their work requirements
The role will report to the head of Whitespace & Market Success which is one of the three sub-teams within the Insight & Analytics team.
About the role:
SMT is a centralised marketing and sales function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to deliver:
Enhanced relationships and networks
A distinctive brand experience
The PwC strategy is designed to provide a sharper focus on market issues in order to prioritise growth opportunities and align our resources to deliver them. Our plan is to obtain transformational growth of our consulting market share and to extend our lead in our core businesses of audit, tax, business recovery services and transactions.
Insight & Analytics is part of the Sales & Marketing Team centralised support function and covers all aspects of marketing, sales support and business development.
This is a new role, as there is a need to grow the team to meet increasing internal data analytics demand from the UK firm.
In this role, the successful candidate:
Provides advice on how client staff can undertake maximise their own understanding of analytic techniques and how this can aid understanding of their business area
Proactively evaluates new analytical methodologies and formulates new offerings
Draw insights using internal and external data, both qualitative and quantitative
Works effectively in a matrix organisation
Strategic thinker who can work across all levels of an organisation, but can demonstrate practicality, commerciality and client focus
Brings curiosity and challenge so that insight and analytics offerings are continuously improved
The ability to think strategically about business and industry trends and use analytical, problem-solving techniques to break down issues into the ‘so what’
Use and application of different data sources
Design process automation and optimisation
Use test and learn processes and statistical techniques to develop and optimise forecasting
Able to demonstrate extensive experience using analytic tools
Ability to join and maintain complex data sets from multiple sources
Able to balance and prioritise multiple requests from staff at all levels, alongside own administrative and team responsibilities
A strong working knowledge of at least one programming language from R, Python or SQL
Experience of building data visualisations for multiple audiences
A firm finger on the pulse of current data analytics technologies
Experience of training staff on how to use analytic techniques
Able to work as part of a team, but also on own initiative and without direct supervision
Clear, articulate and confident written and verbal communication skills
MA in Data Science or Statistics
Some experience of applied time series econometrics
Effective networking and marketing skills