Sales & Marketing Business Manager - Financial Services
PwC is looking for an experienced, credible and highly motivated Manager to join the Market & Industry Driver (MID) team in the Sales & Marketing team (SMT) to support the Financial Services industry.
The jobholder will require excellent influencing and powerful communication skills in order to be credible and to be able to challenge the FS leadership team and senior management, including Partners and Directors active in the market. A vital part of the role is a thorough understanding of the strategic business drivers for PwC, the Financial Services sector and our clients.
The jobholder must be creative and innovative and be able to effectively communicate key business messages to a diverse audience. Excellent project management skills are required as is a proven track record in opportunity management and sales effectiveness.
The jobholder will have two reporting lines
to report to the SMT leadership team via the FS SMT Leader (Lynne Sandland) and be part of the Market & Industry Driver capability, and
to report to the FS Leadership Team and in particular the FS Leader (Andrew Kail) and FS COO in the day to day delivery of role.
SMT is a centralised support function and covers all aspects of professional services marketing, sales support and business development.
The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to deliver:
Enhanced relationships and networks
A distinctive brand experience
The PwC strategy is designed to provide a sharper focus on market issues in order to prioritise growth opportunities and align our resources to deliver them. Our plan is to obtain transformational growth of our consulting market share and to extend our lead in our core businesses of audit, tax and deals.
This role will be responsible for:
Drive and develop FS propositions, services and opportunities across the FS priority accounts
Lead the FS client feedback programme, working with the FS market driver team, to ensure the messages and learnings from client feedback are shared and acted upon to help increase opportunity conversion and client satisfaction.
Work with the FS Leader and FS COO on special projects designed progress key growth opportunities, executing high priority FS programme activities, proposition development and pursuits across priority accounts to drive pipeline and opportunities.
Work with the FS Industry & Market Driver Team to develop key propositions for the FS priority client accounts and capability groups.
Strategic and network development
Acts as strategic advisor to the FS leader of industry, FS COO and FS SMT Leader on all FS activities, growth plans, market opportunities, client issues and channels to market.
Work with sales and marketing teams to ensure relevant insight is fed into FS thought leadership, and marketing campaigns are properly targeted and driven to deliver return on investment.
Build external relationships with key industry bodies and opinion formers creating an external footprint.
Attend client, prospect and/or intermediary events, and ensure effective follow up on these events.
From a UK perspective, work with Global and EMEA teams to collaborate and align sales and marketing activity to be most effective.
Uses industry knowledge to identify, challenge and where required escalate issues related to client, key industry body and other FS related Alliance and Partnership relationships.
Engage the FS community to focus on FS and opportunities to grow revenue
Lead the FS internal comms strategy to develop a connected team, platform for sharing information, developing content, identifying issues and best practice.
Act as the person to whom the FS Leader of Industry would delegate activities related to FS team offsites, Townhalls, alumni & NED events, CME opportunities and reporting financials.
Work with the FS COO to plan, implement and manage MI, processes and tools to improve the sales performance for FS teams.
Work with the FS COO to report FS financial results and budget forecasts, identifying and articulating resourcing requests to grow revenue, ensuring thorough understanding of our full pipeline of activity and opportunities to make resourcing and investment decisions.
Contribute ideas and insights to FS community within PwC.
Experience in FS - to be confident with regulation content, with ability to quickly understand risk and regulatory topics.
Strong people management and development skills with experience of managing teams.
Proven track record in business development, sales and client relationship management (ideally within a professional services environment).
Expert understanding of targeting and opportunity management with the ability to implement both strategic and tactical initiatives.
Strong experience developing client propositions and excellent project management skills.
Client focused with strong relationship skills.
A strong marketing background specifically of running xlos campaigns.
Proactive with a positive can do approach.
Team player; able to actively contribute and participate as a member of the Market & Industry Driver function.
The ability to form networks with partners and staff at all levels and influence effectively.
A sound business understanding as well as being commercially and risk aware.
Client facing business development experience, with a proven track record of relationship management and revenue conversion.
Excellent influencing and powerful communication skills.
The ability to organise, run, and decision making forums with gravitas
Excellent written and oral communication.
Strong project management skills particularly across proposition development, training, resourcing, sales and pursuits.
A dynamic, self-starter who seeks to innovate and can work effectively as part of a virtual team.
The ability to build relationships and communicate with a wide range of people at a senior level.
Tenacity and robustness, when working across different teams and facing business challenges and an ability to challenge stakeholders.
Opportunity for working from home? (Yes - on an occasional basis)
Amount of time client based (Limited)
Opportunity for job sharing? (No)
Need to travel/overnight stays away from home (Limited)
Opportunity for flexible working (hours)? (Yes)
Amount of time PwC office based (Majority)