Marketing Manager - Forensics
Who we are looking for:
We’re looking for an experienced, creative and digitally adept marketer to join our Forensics marketing team.
The person in this role will lead and develop a range of marketing communications initiatives, from brand-defining thought leadership, to client relationship activities and key growth revenue driving campaigns. The Forensic business encompasses high value propositions, including anti bribery and corruption and investigations, with multiple senior stakeholders, different clients/buyers, and different routes to market.
As an experienced marketer, the successful candidate must be creative and innovative and be able to communicate key business messages to a diverse audience. The role requires a level of pragmatism to navigate the complex internal structure and determination to deliver for the brand, the business and the clients.
We’re looking for excellent influencing and powerful communication skills in order to be credible and make an impact on senior stakeholders as well as the ability to demonstrate a thorough understanding of our firm's strategic business drivers.
Excellent project management skills are required as is a proven track record in content development and multi-channel marketing techniques.
Our goal is to build the iconic professional services firm, always front of mind, because we aim to be the best. We set the standard and we drive the agenda for our profession – so you can be sure of a challenging and exciting career
About the team
In the Forensics UK marketing team we work in a varied and dynamic environment where we strive to create market-leading campaigns that kickstart the sales process or promote the our brand. We place importance on continuous learning and personal development, by working closely with the wider Deals marketing team.
The jobholder will report to the Head of Forensics marketing, and will work closely with the Business Unit Leader and Senior partners across the business.
About the role:
Will develop and deliver campaigns that support Forensics and wider firm’s growth strategy
Provides expert advice on the most appropriate approach, content and channel mix and strives to uphold our quality and brand standards.
Works with teams to develop timely, relevant and engaging content for our audiences
Monitors short and long-term ROI measures and takes responsibility for delivery and evaluation of ROI on specific campaigns.
Proactively seeks new channels to market and innovates to engage with our audience in different ways.
Works effectively with other parts of the wider marketing, communications and business development function.
Brings curiosity and challenge so that marketing campaigns are continuously improved and experience, information and knowledge are shared.
Is a role model for sharing and collaboration, creating a positive team spirit
Acts as a coach and mentor for executives across our wider marketing function to help them grow and develop in line with objectives.
The following skills are required for this role:
Proven track record in content development and a sound understanding of multi-channel marketing techniques
A solid understanding of marketing planning, programmes and channel management, ideally with a professional marketing qualification.
Strong knowledge of new and traditional marketing channels and experience of digital marketing
Excellent communication, writing and facilitation skills are essential as is the ability to liaise, influence, challenge effectively and build relationships at senior management, peer and team level.
The ability to manage multiple projects, both at both a strategic and tactical level.
Strong analytical ability, with experience of capturing, analysing and developing recommendations based upon complex ROI data sets.
Creative and innovative approach.
Ability to generate credibility and respect at senior levels.
Proactive with a positive ‘can do’ approach.
Self starter able to work effectively as part of a small team.
A sound business understanding as well as being commercially and risk aware.
An eye for emerging trends and a curious mind.
Professional services marketing experience is preferred